Although I would mainly make my own there are times when I just simply can't, long day/night at work, busy with the baby etc. For those occasions I call on Pitango. They make fresh meals and soups and are all organic to. I especially like the soups compared with the tinned versions you can buy. So bearing this in mind I caught up with Kirsty Collins from Pitango and asked her a few questions about what makes them tick. Here it is:

 


 

  1. 1. Can we get a brief description of your business and what you produce?

Pitango produces a range of organic and free range soups and meals – great tasting, fresh, and convenient.

 

  1. 2. What motivated you or what reasons were behind you starting this business?

Pitango was started in 1999 in response to demand for organic fresh prepared soups and meals from customers and supermarkets. There was just nothing natural of this kind on offer for families.

 

Right, it was tins or nothing back then!

 

  1. 3. What inspires you to continue doing what you do?

Knowing that our consumers love our products and they trust us – we are proud to not use additives or preservatives in our soups, meaning what our customers purchase is just as they would make in their own kitchen, but without the fuss and dishes.  I also love working with our organic growers who are very passionate about organic farming and sustainability.

 

  1. 4. In your own kitchen what 5 ingredients can you not do without?

Lemon, Salt, Olive Oil, Ginger, Sumac

 

Sumac, that's an interesting choice!

 

  1. 5. What would be your death row meal?

Champagne & Oysters, then Nobu’s Black Cod Den Miso, then my Mum’s Meringues with Cream and Strawberries. YUM, can I have that now?!

 

I'll join you!

 

  1. 6. How did you decide on the name Pitango?

The Pitango is a semi-wild cherry that grows in almost every Israeli neighbourhood – Pitango was started by an Israeli couple.

 

Oh right, there is always and interesting story behind an interesting name and I have certainly learnt something today!

 

  1. 7. What would be your favourite to eat in the whole range?

I love our Free Range Chicken Miso Soup! Yes, I am definitely thinking about miso at the moment.

 

Certainly, death row and favourite in the range.

 

  1. 8. How has the kids range been received?

The range has been well received. Mums are just so busy these days and they just seem to love that someone cares and is trying to make their life a little bit easier. They love that they don’t need to feel guilty either – the whole kids range is free of salt, sugar and preservatives, and we’ve secretly hidden the veggies from little eyes!

 

I wanted to try myself with my 1 year old but he's allergic to eggs and we can't give him pasta yet. We will be trying them as soon as he is past it.

 

  1. 9. Does your product change throughout the year as the seasons change?

Yes, it does. We use fresh ingredients when we can but vegetables are obviously seasonal, so we freeze a lot of our vegetables to use when they’re out of season and that can change the taste slightly.

 

I know it's not the popular opinion but I actually prefer if it does change throughout the year as it is more realistic as to what would happen in your own kitchen to and it then seems less mass produced.

 

10. What’s new at Pitango?

We have introduced single serve soups to our range – favourite Pitango flavours, just in an easy single serve pouch. We’ve also just added three new soups to our range for winter – Organic Vegetable & Quinoa Soup, Organic Beef & Lentil Soup, and Free Range Spiced Chicken Soup.

 

Sounds delicious

 

11. Will the varieties grow in the solo range?

Absolutely! People are loving the single serve options, so we’re just working out which other lines to introduce so we can extend the range!


12. You are very big on the organic issue and have several organic certifications, why is this important for you?

This is so important to us. We are dedicated to and aspire to a sustainable lifestyle, by using organic and free range products in a way that protects our environment and the natural resources we depend upon for the future.

 

13. Do Watties inspire you?!

Hmmm, have you tried their soups?!

 

Thankyou very much for your time.

 

If you would like more information on Pitabgo visit their website at
http://www.pitango.co.nz/